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Groceries · Parsons Green

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Bayley & Sage

The deli that makes Parsons Green feel like a village in Provence: a hundred-plus cheeses, market produce, charcuterie and a wine selection that goes properly deep.

Why it's in the guide

Best for
The cheese counter, charcuterie and wine
Where
30-34 New King's Road, Parsons Green
Useful action
Check the website, Instagram or directions

The deli that makes Parsons Green feel like a village in Provence. More than a hundred European cheeses at the counter, produce brought in from the London, Milan, and Paris markets, fresh bread, charcuterie, seasonal salads, and a wine selection that goes properly deep. It's not cheap and doesn't pretend to be — this is where you shop when dinner needs to impress or Sunday deserves better cheese. Ten minutes in here and your basket has doubled its ambitions.

The cheese counter is worth a browse. Great hampers as gifts
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Quick answers about Bayley & Sage

What is Bayley & Sage?
Bayley & Sage is a shop in Fulham, London. Premier deli with 100+ European cheeses.
Where is Bayley & Sage?
Bayley & Sage is at 30-34 New King's Road, London SW6 4ST, in the parsons-green area of Fulham.
When is Bayley & Sage open?
Typical hours: Monday 8:00 AM – 9:00 PM; Tuesday 8:00 AM – 9:00 PM; Wednesday 8:00 AM – 9:00 PM (and other days — see the full schedule on the place page).
Why is Bayley & Sage a hidden gem?
Bayley & Sage is a hidden gem because it's quietly excellent without the queues, hype, or PR push. Locals know about it; tourists usually don't.
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