Why it's in the guide
The second Bayley & Sage in Fulham, this one on the Fulham Road stretch near Boys'N'Berry. Same formula as the New King's Road original: a beautifully curated food hall with artisan cheeses, charcuterie, fresh produce, wines, and a hot food counter for takeaway lunches. If you live at the western end of Fulham and the NKR branch is a trek, this is your closer option. Consistently excellent quality.
Late afternoon is the quiet window — and the staff know the cheese counter properly, so ask rather than guess.
Worth a visit?
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